Institutional Brand Management

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Institutions are so large that many struggle with sustaining their identity/brand and to be effective, institutions and organizations must fully develop their identity to really take on what branding is all about – appeal. Creating a successful institutional brand requires a differentiating factor and one of the first signs of your differentiation is your well worked upon identity, which becomes the foundation that the beliefs, perception and expressions sprout from.

Goals:
To make your organization have an emotional sense of place in the hearts of your customers and consumers: The clincher for any brand is emotion – How people feel about your organization and shaping how people feel about your organization.
To make the identity of your organization appealing and with a memorable narrative.
To make your organization’s identity tell a concise, ownable story: We would make your identity to become a relatable face, a visual representation of the true ideas, cultures and emotions for your organization.
To make your brand tell a story – a story that is distinctive and ownable.